Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode th...(展开全部)

马丁·林斯特龙(Martin Lindstrom)，全球首席品牌营销大师，在全球拥有百万“忠实听众”，林斯特龙公司(Lindstrom Company)CEO；担任世界多家顶级公司的顾问，包括麦当劳、宝洁、雀巢、美国运通、微软、迪斯尼等；还是《金融时报》、《今日美国》、《财富》、《华盛顿邮报》、《哈佛商业评论》等知名媒体的特约专栏作家。

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot)....(展开全部)

It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot)....(展开全部)

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling b...(展开全部)

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling b...(展开全部)

Mankind now has within its grasp the power to synthesize true artificial life, playing out Dr Frankenstein's dream in both cyberspace and the real world. In this book, Steve Grand, a leading exponent of artificial life, provides the first authoritative and comprehensive tour of the frontiers of this burgeoning new creation. He surveys what has been achieved so far and looks at ...(展开全部)

Mankind now has within its grasp the power to synthesize true artificial life, playing out Dr Frankenstein's dream in both cyberspace and the real world. In this book, Steve Grand, a leading exponent of artificial life, provides the first authoritative and comprehensive tour of the frontiers of this burgeoning new creation. He surveys what has been achieved so far and looks at ...(展开全部)

杨步伟（1889—1981），出身南京望族，祖父是著名佛学家杨仁山居士。她自幼性格果敢，勇于任事，是中国最早的现代新女性之一。 她先后在南京旅宁学堂、上海中西女塾读书。二十岁时应安徽督军柏文蔚之邀，任崇实女子学校校长。“二次革命”失败后，到日本东京帝国大学攻读医学，获博士学位。回国后开办“森仁医院”。1920年与赵元任相识，次年结婚，1938年全家移居美国。 著有《中国食谱》《一个女人的自传》《杂记赵家》等。

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick , tackle one of the most critical topics in our work and personal lives: how to make better decisions. 　 Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information ...(展开全部)